Anchored In

Anchored In supports SMEs (Small and Medium Enterprises) to secure public and private funding and achieve innovative company growth.  The company's expertise in photonics - the science of light waves - led to the development of a brand that evokes the refraction of light. The secure triangle 'A' of the logo, suggesting semi-transparent rays of light, contains inward-facing corners to emphasise the concept of being ‘anchored in’. The brand identity further develops the theme of light with overlapping red, blue and yellow beams.